How To Dominate Your Marketplace with Gizoom MarketingSat, 17 Jan 2015
Should You Use Paid Search with Organic SEO
If you've ever seen the Broadway musical "Oklahoma", you might recall a song entitled "The Farmer and the Cowman Should Be Friends." This can also be said for organic SEO and paid search, as the same regions of the page that are being sought after by each one of these can in fact work better together!
Paul Conant Explains How To Develop Your Own Marketing ContentSun, 28 Dec 2014
How to Develop your Own Content Marketing Plan
"There are no secrets to success. It is the result of preparation, hard work, and learning from failure."
It sounds great, but when you get down to it, developing and implementing your own content marketing plan can leave many of us at a loss as to what exactly to do next.
Gizoom Shows How to Determine if Keywords Play In Your MarketingSat, 06 Dec 2014
All of us want to rank our pages high in Google's search results, and as time passes, the factors that determine where your pages rank is constantly changing. While SEO is at least partially a crap shoot, we can make educated determinations about what we ought to do and ought not to do to our pages to try and get them to befound highly in Googles search results. One is through the use of keywords. We've always known that keywords play a big part in ranking pages. In the past people could rank highly by simply stuffing their pages with the keywords they wanted to rank for, and presto, they were perched high atop the rankings. This is not to suggest you can't do well by strategically inserting keywords in all the right places. Indeed, you need to do this. You just need to do it naturally. How to use keywords to increase your search rankings Shaping your page content to go after a particular keyword ranking is something of an art. Often times the domain name may have little to nothing related to the keyword in question, and that's one reason keywords in domain names are no longer the signal they once were. Today having the keyword in your URL, title tag, H1-5 headings and sprinkled judiciously throughout the content is the best way you can help your cause. What keyword tactics to avoid There are some ways you can shoot yourself in the foot in this respect as well. Keyword stuffing, that aforementioned relic of yesteryear, is but one. One more way is through the improper use of anchor text in your site's backlinks. Having all the backlinks for a particular page using the same anchor text, and all be followed links, is a sure red flag in this current algorithm. Aim for as natural a link profile as you can build, and vary your anchor text with natural phrases that would occur, such as a few "click here" and such.
Looking for more information about inbound marketing Call Paul Conant at Gizoom Marketing 203-255-9399.
5 Ways Small Businesses Can Get Going with Online MarketingSat, 22 Nov 2014
You've done all the first steps when it comes to getting your business online. You've got a website, signed up with a hosting account, and maybe even figured out how to accept money. Online marketing isn't a dark art reserved only for those wearing Black Hats and frequenting hacker forums.