Local Marketing Expert » seo http://www.gizoom.com/blog Paul Conant Helps Clients Dominate Their Market Thu, 26 Aug 2010 20:45:29 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Are You Looking For Marketing Advice and Solutions To Dominate Your Local Market? http://www.gizoom.com/blog/2010/08/marketing-advice-solutions-dominate-local-market/ http://www.gizoom.com/blog/2010/08/marketing-advice-solutions-dominate-local-market/#comments Wed, 11 Aug 2010 17:56:21 +0000 Paul http://www.gizoom.com/blog/?p=371 Marketing Advice and Solutions To Dominate Your Market!
Marketing advice and solutions

Marketing advice and solutions

My name is Paul Conant and here to share marketing advice and solutions to your marketing dilemmas. I’m also am an SEO expert…just type my name into Google and “see for yourself!” My mission is to help you find information, especially…marketing advice and solutions, for any marketing situation that you might face with your large or small business. The days of simple selling are over forever!

Being aggressive isn’t enough any more, to win over potential clients, customers or patients. In today’s market, you need to break through the barrier and really connect with your prospects. My promise is to have myself and my team help you to learn marketing advice and solutions, and how to effectively market in this ever changing new economy. From online to offline we can help you dominate your marketplace!

Marketing advice and solutions

Marketing advice and solutions

Part 1 of Marketing Advice and Solutions: Here Are 5 Absolute Web Strategies That You’re Certainly Not Taking Advantage Of…

It’s no secret that people today, are going online to find goods and services, and you may or may not have a website to take advantage of those potential clients. Either way, who couldn’t use a magic box that could bring customers through their front door every single day!?

We help businesses that have never marketed online before, as well as businesses that have been doing it wrong for years, and we get results in as little as ONE day, with our marketing advice and solutions.

Now you can get the experience that has taken us years and years to learn, and it will be at your side, on a month to month basis. We only work with one business category per city or town, this way we can focus on your needs and yours alone, and we do not help your competitors. Our slam-dunk customer acquisition techniques are the closest thing to a lock that we know of. It could literally get your business out of the gates and in a HUGE profit mode…so fast…that your head will spin. We will use our marketing advice and solutions that we have perfected over the past twenty years!

Marketing advice and solutions

Marketing advice and solutions

 Here is some of what YOU can expect from us:

 #1) Full Marketing Video Campaign – Mini-commercials working for you 24 hours a day, 7 days a week. Harness the power of the new media revolution and become an instant expert in your field.

 #2) Complete Lead Capture System – Build a list of interested prospects and automatically turn them into buying clients with push button automation.

 #3) Real Local Search Visibility – Ensure that you are the top choice in your local market, getting you exposure in ALL search engines.

 #4) Effective Social Media Marketing – Leverage the largest online communities to drive better relationships and massively profitable results.

 #5) The True Missing Link…Article Marketing – 77% of internet users read them. Have them managed on autopilot driving leads to you while you sleep. We have very powerful and experienced copywriters to write strong, attention getting pieces just for YOUR business!

 Part 2 of Marketing Advice and Solutions: Knowing Your AudienceWhether it’s online or offline, when you’re marketing, business owners should do some market research before they launch their marketing campaign. Ideally this may involve hiring a research consultant with a great deal of experience in conducting and evaluating this type of market research. The results of this research should determine the basic demographical information for the target audience. Let our expertise with marketing advice and solutions go to bat for YOU! 

The results should also include information on how to reach the target audience that you want to reach. A business that cannot afford to hire a consultant to conduct this market research should still make an effort to obtain this information on their own. This can be done through informal polls of current clients. This information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach the target audience.

Part 3 of Marketing Advice and Solutions: Tracking the Results

As with any marketing campaign it is important to track the results of your marketing campaign. This should be done on a continual basis so that you can ensure that the strategies you are utilizing are actually working. It can also help you to determine when a strategy is not working so that you do not continue to invest time and money on a strategy which is not

Marketing advice and solutions

Marketing advice and solutions

beneficial to your business.

In Summary you need to follow these steps above but more importantly…you need to follow these guide lines below and hire a consultant to provide you with marketing advice and solutions .

#1) Have something to say

#2) Say it well

#3) Say it often!

This is a sure fire way to create success in your marketing. There is no better way to create a successful campaign than by hiring a well respected consultant. Experience is very important when it comes to selecting a consultant to assist you in your marketing campaign.

Experience is critical because consultants who have a great deal of experience also have a great deal of understanding of which techniques work best and which techniques are not as effective.

 This experience can save you a great deal of time and money as there will likely not be as much experimentation necessary as there would be with a less experienced consultant. More experienced consultants will also likely be better skilled at dealing with clients and will likely answer all of your questions more quickly and keep you better informed about the progress of your Internet marketing campaign.

 All of this is extremely important because you will likely be very interested in receiving progress reports and staying up to date on everything that is going on with your marketing campaign.

 For more information call  Paul Conant Marketing & Consulting at 203-255-9399 or visit him online at www.paulconant.com for more Marketing Advice and Solutions.

Marketing advice and solutions

Marketing advice and solutions


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]]> http://www.gizoom.com/blog/2010/08/marketing-advice-solutions-dominate-local-market/feed/ 3 Reduce Web Site Load Time Through Image Optimization | seo marketing expert http://www.gizoom.com/blog/2010/04/reduce-web-site-load-time-image-optimization/ http://www.gizoom.com/blog/2010/04/reduce-web-site-load-time-image-optimization/#comments Tue, 13 Apr 2010 03:11:14 +0000 Paul http://www.gizoom.com/blog/?p=187 Reducing Load Time Through Image Optimization

With all the talk about Google now putting page load time in the mix for rankings, I thought this might be of some value.

More people than ever are using faster Internet connections, there seems to be less emphasis by web developers on optimizing pages for faster load times. Well that is about to change. Even on fast Internet connections some pages seem to take forever to load. Generally, all the text on your website will be loaded in a very short time. The culprit of slow-loading sites is mainly large images on your website, and it is very important to strike a delicate balance between using just enough images to attract your users and not to bog down the overall loading time of your site.

You should also go to a greater length and optimize every image on your site to make sure it loads in the least time possible. What I really mean is to use image editing software to remove unnecessary information on your images, and thereby effectively reducing the file size of your image without affecting its appearance.

If you own Photoshop, it will be obvious to you that when you save an image as a JPEG file, a dialog box appears and lets you choose the “quality” of the JPEG image — normally a setting of 8 to 10 is good enough as it will preserve the quality of your image while saving it at a small file size. If you do not have Photoshop, there are many free image compressors online that you can download and use to reduce your image’s file size.

On the other hand, you can opt to save your images in PNG format to get the best quality at the least file size. You can also save your images in GIF format — the image editing software clips away all the color information not used in your image, hence giving you the smallest file size possible. However, saving in GIF format will often compromise the appearance of your image, so make your choice wisely!  Need more information? Call Paul at 203-808-1986.

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]]> http://www.gizoom.com/blog/2010/04/reduce-web-site-load-time-image-optimization/feed/ 0 How to Deal With Internet Marketing Limitations | seo marketing expert http://www.gizoom.com/blog/2010/04/deal-internet-marketing-limitations/ http://www.gizoom.com/blog/2010/04/deal-internet-marketing-limitations/#comments Mon, 05 Apr 2010 22:19:41 +0000 Paul http://www.gizoom.com/blog/?p=181 www.paulconant.com -Fairfield, CT -  Some people believe that online marketing is the future of advertising, but there are some internet marketing limitations that everyone has to deal with.  While online advertising is both a great way to reach a large number of people and a fairly cheap form of advertising, being aware of how it’s limited can help you target your online marketing campaigns better and get you more business.

One of the biggest limitations on the internet is people have come to view it kind of like the television—they want to watch what they want and nothing else.  Just like people tend to get snacks or visit the bathroom during commercials, no one really wants to pay attention to advertisements online.  This means you have to be almost sneaky in the way you advertise.

Many online marketing techniques rely on getting other people to post links or graphics that connect to your site on their sites.  This link exchange works fairly well if you don’t mind having a part of your site dedicated to hosting reciprocal links.  These other sites don’t want to link to you without you linking back, after all!  The problem here is that a few links or graphics don’t look to bad, but when you start getting dozens of them, it can make your site look a little cluttered.

Another of these internet marketing limitations concerns search engines.  The way these sites work is that they rank your site according to how well it seems to match the user’s query.  It’s not an exact science, but it has to do with what words you have in your title, metadata, and in the text on your site itself.

You might have heard about these keywords or about SEO, or Search Engine Optimization.  That’s one of the most popular buzz words on the internet today, and everyone seems to want their site optimized.  Basically, SEO is the practice of using keywords a certain number of times on your site so that search engines will consistently rank it very high.

The limit here is that writing for search engines means you’re not writing for the actual people visiting your site.  If your page is too heavy on keywords, it just won’t read naturally and may not be that informative.  Readers are becoming more and more sensitive to poorly done SEO sites, and most click off the sites they find too keyword-heavy.

Another online limitation is that sometimes, people simply won’t sign up for your email list.  While in the store, you can often say something extra or give them more information about what you’ll email to them, it can be hard to really push your marketing list on your website.  On the other hand, though, the people who do sign up for your email list online are generally customers who are very interested in what you offer and will purchase from you again.

These limitations are just a few issues you may run into when working on your online marketing strategy, but they can all be overcome with a little work and creativity.  Plus, no matter how the internet marketing limitations seem, remember that your information is still reaching many, many people.

Need more information? Call us at 203-808-1986 or visit our website at www.paulconant.com

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]]> http://www.gizoom.com/blog/2010/04/deal-internet-marketing-limitations/feed/ 3 Local Marketing Company Offers Fairfield County Years of Experience http://www.gizoom.com/blog/2009/11/local-marketing-company-offers-fairfield-county-years-of-experience/ http://www.gizoom.com/blog/2009/11/local-marketing-company-offers-fairfield-county-years-of-experience/#comments Sun, 08 Nov 2009 14:14:19 +0000 Paul http://www.gizoom.com/blog/?p=45

GiZoom offers local companies tips on how to dominate their market place!

Call Paul Conant today at 203-808-1986

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