Local Marketing Expert » website promotion http://www.gizoom.com/blog Paul Conant Helps Clients Dominate Their Market Thu, 26 Aug 2010 20:45:29 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Search Engine Optimization the basics Paul Conant | SEO expert http://www.gizoom.com/blog/2010/04/local_marketingexpert/ http://www.gizoom.com/blog/2010/04/local_marketingexpert/#comments Wed, 28 Apr 2010 23:22:58 +0000 Paul http://www.gizoom.com/blog/?p=199 Search Engine Optimization where to start

www.paulconant.com Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, Bing, AOL and Ask. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

For more information contact Paul Conant’s office at 203-255-9399 or simply visit his website for more info

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]]> http://www.gizoom.com/blog/2010/04/local_marketingexpert/feed/ 0 Effective SEO Comes Cheap For Small Businesses http://www.gizoom.com/blog/2009/12/effective-seo-cheap-small-businesses/ http://www.gizoom.com/blog/2009/12/effective-seo-cheap-small-businesses/#comments Wed, 02 Dec 2009 02:42:29 +0000 Paul http://www.gizoom.com/blog/?p=89 www.gizoom.com – Connecticut marketer Paul Conant offers a few quick inexpensive tips for search engine optimization.  Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link exchanges
One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your readers will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

For more information contact Paul Conant at 203-808-1986 or visit gizoom.com for details!

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]]> http://www.gizoom.com/blog/2009/12/effective-seo-cheap-small-businesses/feed/ 7 Local Marketing Company Offers Fairfield County Years of Experience http://www.gizoom.com/blog/2009/11/local-marketing-company-offers-fairfield-county-years-of-experience/ http://www.gizoom.com/blog/2009/11/local-marketing-company-offers-fairfield-county-years-of-experience/#comments Sun, 08 Nov 2009 14:14:19 +0000 Paul http://www.gizoom.com/blog/?p=45

GiZoom offers local companies tips on how to dominate their market place!

Call Paul Conant today at 203-808-1986

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