Creating a Successful Lead Nurturing Campaign
A Plant Over a Hand

Lead nurturing is about keeping conversations going over time, building relationships, and allowing the creation of interest in products and or services. All done with the goal of bringing the leads to sales-ready status.

Start With A Goal In Mind
Lead nurturing can be very complicated, but the best way to prevent that is by coming up with a clear plan at the very beginning of the process. Ask yourself, what is your audience? What state is your current lead in? Are you aiming to generate brand new leads or acquire business from existing customers? Depending on your goal, you will be able to move forward more efficiently by targeting your campaign more precisely.

Informative Content
Your aim is to educate, so the content needs to be helpful and can lead to action. The content needs to be reviewed regularly to be fresh. Do not assume that your leads know what they need. You have to provide information that is valuable to them which will help you build campaigns that speak to their needs and you can add value more than your competitors.

Personalization Is Key
Personalize your messages by speaking to each lead as you would if you were talking to them in person. Today, people appreciate companies that are authentic and show some personality. Personalization is key to making the personal connection.

Your Approach Should Be Multi-Channel
Most often when we talk about lead nurturing, we are talking about utilizing email. But today’s customers transition from email to website to social media sites and from desktop to tablet to smartphone.

Convert Lead Nurturing Into Good Customer Service
Part of inbound marketing is delighting customers so that they become raving fans. Just as you were providing value to an person when you were trying to get their sale, be just as helpful to them after you have made the sale. The same philosophies from lead nurturing can apply to good customer service. These will be the people that will buy from you again and tell their friends.

For more information, contact Paul Conant anytime at 1-855-544-9666 or send an email at!


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