When running a small business, there are a million-and-one necessities that require your attention at any given moment. Some of these are more important than others, but you’d be hard-pressed to find a successful business owner who doesn’t realize that marketing is essential. If you don’t have time for marketing, you don’t have time for success. Fortunately, there are a few ways to free up some hours in the day.
Marketing Must be a Priority
You must first start out by deciding that marketing is a priority to your business. There is no on-again-off-again relationship with this aspect of running a company. You’re either all in or facing potential failure. Commit yourself so that you’re not procrastinating for months on end.
Plan Out the Next Day
Whether it’s during lunch or the second you finally get home, we all have a few free minutes during the day. Use a few of these moments to fully plan out your next day’s marketing. If you want to post three things to social media, attend a networking event, and promote a Twitter ad, write down the specific times you’ll do all of these. Having a plan makes things go much faster than trying to figure out everything at the last moment.
A nearly guaranteed way to free up more time for marketing is to outsource certain jobs. Do you have any clue how to run an effective email marketing campaign? Hire someone to do it. Got a trusted employee with a bit of social media savvy? You can have them schedule your next day’s posts via scheduling tools like Hootsuite, which now has 10 million users. When you hand off some responsibility to others, you have more time to handle what you’re good at.
Always Review Your Results
Every marketing tool has some method of gauging its effectiveness, so make sure you’re constantly doing this. If it turns out you’re spending a fair amount of time on a strategy that isn’t working, maybe you should just drop it and focus on another that is. There’s no need to waste time on an ineffective strategy.
At the end of the day, marketing is what’s going to make your business successful. Without it, everything else just falls to shambles. Always make sure you’re making time for this vital process.
Gizoom Marketing! We welcome your ideas and feedback to make our messages more applicable to your needs. For more information, contact Paul Conant anytime at 203-255-9399 or send an email at Paul@gizoom.com!