Convert Visitors Into Leads

The first step in creating an effective inbound marketing campaign is to come up with something to offer potential customers or clients. You need to show them how your business can benefit and you do that with marketing offers.

Inbound Marketing Offers: A Definition
They are pieces of content that you offer your prospects and leads for free, in exchange for information about themselves. There are three kinds of offers that you should always have available for your leads. Top of funnel (TOF), middle of funnel (MOF), and bottom of funnel (BOF) offers.

Inbound Marketing Offers:

TOF
They should be free, easy to access, and educational.

• Ebooks
• Blogs
• Infographics
• Videos

MOF
It is sometimes difficult to determine when you can transition into these offers, but you need to give it a shot if you want a chance to convert leads into a customer.

• Case Studies
• Tutorials
• Free Samples

BOF
Contacts you are offering these to are practically your customers. The offers need to be helpful, and a little aggressive simultaneously.

• Marketing Assessment
• Consultations
• Product Trial

Why Inbound Marketing Offers Are Important
In order to receive your offers, leads and prospects will need to provide some information about themselves. This information that you gain will help you determine what prospects are worth pursuing and tracking.

Making It Work
Of course, all this will only work to boost your bottom line if you actually do something with the information you collect. Converting visitors into leads is only part of the equation, realizing sales from the leads takes action. Research shows that 79 percent of leads never convert into sales, mainly because they are not nurtured adequately.

Track the performance of your offer and when responses start to drop off, examine the reports to determine what needs to be refreshed or tweaked. Do not expect the same offer to continue working indefinitely, it needs to be a dynamic product that stays up to date, responds to variations in your target market and delivers value in spite of changes in demand, technology and environment.

For more information, contact Paul Conant anytime at 1-855-544-9666 or send an email at paul@gizoom.com!

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