Most people consider SEO something of a dark art, and don’t pretend to have a clue where to start, and in a sense they’re right. The reason for this is that SEO is in a constant state of change and adjustment. What worked last year is bound to get you penalized this year, so merely keeping up is a chore in itself.
That said, there are a number of things we can do in our small business SEO that will certainly help us on our search engine rankings. We’ve tried to deliver 7 of the most likely to remain around for more than a moment, and give you a good start at optimizing your small business site for search.
Create epic content – There’s no getting around it: Google loves long form content that is authoritative. If you can create 1000-2000 word posts or pages, you’ll be a rock star in the rankings. This has so many benefits; not only will you rank better, you will get more shares, mentions, and comments.
Internal linking – Internal links to other relevant pages on your site is a great way to rank for many more keywords than you might have targeted with one post or page. This is one area where it’s fine to use an anchor text keyword in your links, so don’t be shy about it.
Optimize your site for mobile – With more than half of all organic searches originating form a mobile device, you’d be crazy not to have a responsive mobile version of your site available. The mobile search is practically a parallel universes when it comes to search, so don’t neglect this!
Set up your Google My Business account – I almost didn’t include this, as Google seems to change their local site constantly, but this one seems like it may stick. It has a number of cool functions besides tying into your Google+ account, including an easy Hangout integration. This is a necessity for ranking well in local search.
Make your content shareable – Be sure to include the facility to share your best content. People love to send along what they’ve discovered, and you just never know which influencer with millions of followers may be reading or viewing your content.
Get your NAP data consistent – Getting your business name address and phone correct across all Web platforms, including your social media channels is a must-do. Incorrect entries will keep you from getting visitors, as well as harm your search rankings.
Acquire proper backlinks – It’s still a competitive world when it comes to rankings, and you will still need to get backlinks to your site. Do it the smart way, however, by letting it happen naturally by posting and sharing terrific content, and whatever you do, don’t be that guy who goes out and purchases a few million links. Google will find you out, and your rankings will drop like a stone.