Before we go, let’s take a look at some brilliant examples of branding that you can learn from. Let these serve as a lesson to you that you can use as a source of inspiration as you build your own company identity.
Amazon does an awful lot right. Not only does Amazon have a great logo that clever evokes the image of a smile and of delivery, but it also knows how to feature that logo prominently on its excellent packaging. Many of us now have an almost Pavlovian reaction to seeing an Amazon package land on our doorstep!
Amazon also knows how to keep things fresh and exciting. They have pushed the boundaries of their industry with Kindle and now they’re taking even bigger leaps with their drone service. This is an exciting brand with a vision!
Coca Cola really knows branding. While Coca Cola is ‘just a softdrink’ on the face of it, its marketing campaign elevates it far beyond that. Coca Cola is very prominent on nearly every form of social media and is constantly running fantastic campaigns. Their greatest feat? Changing the colorscheme of Santa’s outfit across the world!
Red Bull isn’t just a drink, it’s an energy drink. This is a concept that the company has taken to heart with an advertising campaign that includes sponsorship for extreme sports and athletes, as well as social media filled with some truly awesome stunts and feats.
Starbucks has had some branding slip-ups but in general manages to maintain a good reputation for its sustainable coffee. It has a strong and recognizable logo and does several things to improve the experience from the customers – from letting them preorder via the app, to calling customers by name when their coffee is ready!
Honorable mentions go to: Apple, Google, Pixar, Facebook, Pepsi Max, Nike and Adidas. Take a look at their campaigns and ask yourself what makes them work so well.
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