Anyone marketing for a local business knows the importance of content marketing, but they often consider articles, blogs, or videos as their only options. In reality, e-books are another powerful content marketing resource, and for small business owners who utilize this relatively simple tool, a whole new world of marketing can open up to them.
Expand On What You Have
Many budding entrepreneurs avoid using e-books in their marketing because they fear doing so is too complicated. Those who have invested the time in this strategy, however, know better. In fact, you could do nothing more than expand upon a white paper or article you already have, such as through added testimonials or additional context, to create an informative e-book. An e-book can be as few as 10 pages, so there is no need to rival the Epic of Gilgamesh.
Use Other Channels of Promotion
Getting people’s eyes on a small business’s e-book could be the most difficult task, but utilizing pre-existing marketing methods can help. Share the document on social media channels, and make sure to include links to it in the descriptions of online marketing videos that are even remotely related. And as always, make sure that it is prominently displayed on the main website.
Submit to E-Book Directories
Local businesses will benefit from increased search engine rankings caused by widespread attention. This makes submitting a completed e-book to online directories ideal. E-book Freeway and Warrior Forum both have extensive lists of directories that can get more eyes on your company’s content.
Don’t Fear the Word “Free”
After spending time creating an e-book, it may seem only fair to charge for it. This, of course, will reduce its reach. The energy put into creating this document should be seen as a long-term investment. Don’t fear that you will not get anything out of it, though. Make sure to make its download contingent on filling out an opt-in form for your email list. Over the following weeks and months the dividends on this investment should really pay off.
Putting out e-books as a form of marketing might seem daunting, but with just a little added effort, you could have your very own bestseller in no time.
Gizoom Marketing! We welcome your ideas and feedback to make our messages more applicable to your needs. For more information, contact Paul Conant anytime at 203-255-9399 or send an email at Paul@gizoom.com!