“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”—Colin Powell
It sounds great, but when you get down to it, developing and implementing your own content marketing plan can leave many of us at a loss as to what exactly to do next.
Everyone is aware that great content is the key to the kingdom these days, but what steps and emphasis do you need to focus on to make it sing? Let’s look at 7 steps to a vibrant and effective content marketing plan!
7 Steps to an effective content marketing plan that will drive visitors and conversions:
Determine your audience – Finding out who your ideal audience is turns out to be a necessary first step in deciding how to market to them. This can be done a variety of ways; looking at customer behaviors, comments, requests, social interaction, polls and more. Once you’ve established your brand demographic, a lot more become possible. You’ll have mare targeted content, ads and very likely more conversions.
Define both short and long term goals – Are you trying to build an audience for a certain type of product or service? What are the steps you’ll take to get to that point. You need to know what you want both short term and long term if you want to reach your ultimate goals.
Set the types of content you’ll be producing – There are many different types of content you can craft: blog post, articles, videos, podcasts, info-graphics and other assorted visual content. Go into this stage of your planning with both eyes wide open, looking for ways that your content can intertwine and serve multiple channels.
Create an editorial calendar – Committing to a set schedule does several things to help you. First, your audience will come to expect (and hopefully look forward) to hearing from you, and it will allow you to develop consistency and train Google to expect new and wonderful content form your end, which will help rankings.
Craft with SEO in mind – The days of blatantly writing an SEO-optimized page are over, but that doesn’t mean you don’t follow a few tried and true principles that will still help you content rank well and be shared.
Set up analytics to evaluate your effectiveness – If you don’t already have some sort of analytics program set up, now’s the time to do it. Even Google analytics will be fine; you just need to be able to see and understand your metrics and decide from this what’s working and what’s not.
Build a promotion plan for your content – It makes no sense to go to all the trouble of creating great content if no one’s going to see it. Craft a promotion and cross-promotion plan for all your content, making sure to include the social media aspect. You’ll be glad you did!