Horror movies, at least for those who can stomach them, provide a great entertainment release if you are looking to get your adrenaline pumping. What you may not realize is that local businesses can also take away some serious promotional lessons from these films. Marketing does not have to be scary… especially when you take tips from modern horror.
There Is No Need For A Huge Budget
While pumping more money into a marketing budget will definitely expand your reach, this is not necessary to ensure success. Take The Blair Witch Project, for instance. Although the film only cost $22,500 to make, it netted $250 million in the box office. Or how about Paranormal Activity…? It cost $15,000 and netted $193 million. Low-cost marketing techniques such as social media, online videos and email marketing can go a long way.
Never Go In Alone
One of the biggest mistakes people make in scary movies is splitting up or, even worse, starting out on their own. This strategy never ends well in horror flicks, and the same is true for local business marketing. You should be promoting the product on various fronts, including social media, email newsletters, online videos, and offline strategies, to ensure success. When you have got backup you are more likely to come out alive.
There Is Probably More Than One
Just because you took out one zombie does not mean the threat is over. In fact, there are probably many more out there. This is the same with upset customers. If one is making a complaint online you can assume that the issue is larger than just one consumer. Handle these issues immediately and transparently. This ensures other customers will note that your company is one that cares.
Never Be A Jerk
Even though it is a little messed up, everyone roots for the jerk in a horror movie to bite the big one. In most cases it happens. Acting like a jerk even once can destroy your company. One restaurant owner recently used vulgarities to the media about not wanting loud children in her eatery; another auto mechanic decided to announce that he had sabotaged the cars of those who did not agree with him politically. If it will upset any of your customer base, try to avoid it.
From not running upstairs to never assuming the bad guy is dead, horror movies provide plenty of life lessons. By making sure you apply them to the marketing world,these lessons are certain to make your business thrive.
Gizoom Marketing! We welcome your ideas and feedback to make our messages more applicable to your needs. For more information, contact Paul Conant anytime at 203-255-9399 or send an email at Paul@gizoom.com!