Make 2014 the Year You Get Analytics Working for You

No matter the size of your business, knowing where your customers are originating from and how is critical if you hope to increase revenues in 2014. That’s why we need to pay special attention to the analytics we’re using on our sites.

Not using any, you say? Well, you’ve just identified job one! Until you determine a greater need, it’s fine to start with Google Analytics as it will likely deliver more than you’ll know how to deal with. And, did I mention it’s free?

Once you start collecting data, here are five ways to make better and more profitable use of it in 2014!

5 Ways to use analytics in your small business

  1. Choose the performance indicators you will need – While there are numerous things you’ll be able to track, it can be overwhelming to bite off a large slice when just starting out. First pay attention to indicators that all of us have to know, like site traffic, conversions, referrals and time on page.
  2. Understand what your Analytics are telling you – This is often a lot to digest in the beginning. There are a number of terms and acronyms you might not be familiar with, so take a moment to understand what you’re looking at. The data will start to be more easy to understand if you do.
  3. Set up an automated email report – Many of us will be either too busy or forget to login in regularly to look at the data. Take care of this by setting up a regular email that sends to the data in a PDF format, so you can act upon it!
  4. You can track more than your site – There are few web properties that can’t accept the JavaScript code required to track for your Analytics. Therefore, be sure you use it in code on all your significant pages, such as social media, squeeze and landing pages, videos and emails.
  5. Note key changes in your data – If your site underwent a redesign, or you began a pay per click campaign, or some other significant change happened that impacted your site, make note of it so you will understand the changes in the data you are viewing. If you don’t know why that surge in traffic happened, you might find it difficult to act upon!