Marketing 101: What Is a Marketing Calendar? Why Do You Need One?
Marketing Calendar

Are you constantly running to catch the deadlines only to trip over them?
Has your social media account been inactive for weeks?
Do you have trouble tracking new topics?
Did we hear a ‘yes’…?
Admit it. You’ve been too busy overlooking your production team to pay heed to marketing campaigns. A little self-promotion here and there is all you manage to squeeze in with your packed schedule.
But in the sidelines, you’ve noticed your competitor raging up a storm with their ultra cool marketing ploys.
How do they do it? We’ve got two words for you: marketing calendar!
This simple technique has been touted as one of the best time management tips for marketers.
Here is everything you need to know about them:

The Basics: What Exactly Is a Marketing Calendar?

The trouble is that most businesses find it hard to streamline their projects and deliver their marketing content on time. Think of your marketing calendar as a roadmap that keeps you from getting lost in the workload.
It’s basically a well-organized plan that maps out all the content you need to post in the week, month or even the whole year. So all you have to do is pick up that pen and start planning.

The Plan: How to Get Started?

There are two options: You can either seek help from the nifty calendar apps created by tech firms like Google and Microsoft. Or you can go the digital DIY route by creating a spreadsheet. Either way, your main goal is to formulate a thorough marketing plan.
Here are a few things you can include:

  • The main topics you’ll be covering
  • The specific dates when your campaigns will go live
  • Names of coordinators/supervisors handling the projects
  • Various platforms where you’ll launch the campaign

Additionally, you should figure out a way to track buzzwords and update the plan according to the latest trends. Or else your scheme might feel a teensy weensy bit outdated.
 

The Benefits: Why Should You Bother With the Calendar?

We know that getting organized is rather tedious but it’s worth the hassle.

Here are a few of the benefits of a marketing calendar:

1. Time-Effective

Digital marketing is anything but a walk in the park. Creating fresh content can be excruciating. Sometimes you get stuck on one topic for ages. When this situation arises, you often have a hard time meeting the submission date.
However, if you had a plan you wouldn’t have faced this problem. With the help of a marketing plan, you’ll have time for research and a separate slot for producing it.

2. Stimulates Activity

A marketing calendar allows you to prepare backlog of articles/posts beforehand. So you won’t have to worry about keeping the digital platforms active. Subsequently, your customers will know that the business is alive and thriving.

3. Provides Focus

Sometimes there are too many events happening simultaneously. In these cases, you’re bound to get confused and switch on the panic mode. This leads to a half-baked pot of marketing campaigns that are bland and indigestible.
If you had a marketing calendar then you’d have noticed this busy week approaching from a mile. This reminder would’ve helped you prepare the drafts or research topics prior to the doomsday.
On the whole, the calendar ensures that you’ll be less stressed about submission and more focused on production. This gives you time to actually produce high-quality content rather than churning out unfinished marketing campaigns that don’t meet the mark.
What are you waiting for?
Stop winging it. Start planning it!
Marketing is a tough job, but you don’t have to go at it alone. With just a few crafty marketing strategies, you can have a marketing calendar working for you. For more information, contact Paul Conant anytime at 1-855-544-9666 or send an email at paul@gizoom.com!

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