If you actually need any more evidence the Web is gaga over visual content, look no further than the fastest-growing sites over the last several years. Pinterest, Instagram, YouTube and more have captured the audience for good, and are set to deliver a steady stream of visual content to a device near you 24/7.
This presents a challenge to marketers who haven’t yet embraced this form on content marketing. It won’t be long before you’ll begin to notice that your more traditional forms of content are being displaced by various forms of video, images and more. And by then you’ll also be losing ground and money to your competition.
Visual content has been proven to enhance engagement, time on site, interest and sharing. (In fact visual content is shared 3X faster than text!) All of those things sound pretty good to me!
3 Primary ways to create visual content for marketing
Video – Video is all grown up now. There are many ways to create and use video for your marketing purposes, and you need to be making video a regular tool in your marketing mix. The traffic from YouTube alone is worth it, not to mention the advantages video has over text when it comes to conversions.
Some popular ways to make videos include…
Images – There’s a reason why the top stock photo sharing sites Instagram and Pinterest are ranked as the 27th and 36th most popular sites on the internet respectively. People are into imagery, and the ease of sharing and creation has made this into a social media phenomenon.
Creating unique imagery for your various marketing purposes, such as for blog posts, site content, advertising images and more is easier than ever. Free tools abound that help you easily edit and shape your image and message exactly how you would like it, and create many versions for testing purposes as well.
Not only that, the images themselves can have many incarnations, living on your Web properties, the aforementioned photo sharing sites, Google images and more.
Infographics – A hybrid of text and imagery, infographics have their own unique uses in the world of visual content marketing. These are becoming easier and easier to create, as tools are sprouting up that enable even those of us with very modest skills to create stunning infographics.
These allow you to share what could be viewed as “dry” content textually in a way that’s alive and visually compelling. Moreover, one of our favorite things about infographics is the amount of times they get shared, bringing traffic and valuable backlinks. A triple threat performer if there ever was one!
Gizoom Marketing! We welcome your ideas and feedback to make our messages more applicable to your needs. For more information, contact Paul Conant anytime at 203-255-9399 or send an email at Paul@gizoom.com!